Author: Hrit Singhania

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🪔✨ This Diwali, Brands Didn’t Just Glow – They Glowed Up

Hrit Singhania

Diwali isn’t just a festival. It’s nostalgia wrapped in fairy lights, emotions sprinkled with offers, and storytelling disguised as sales. Every year, brands compete not for your wallet – but for your warmth.And honestly? The ones that win know how to light up hearts before homes. Let’s dive into the most brilliant Diwali campaigns that didn’t just sell products – they sold feelings. 🍫 Cadbury Celebrations x SRK – The Ad That Made India Feel Seen When Cadbury launched “Not Just a Cadbury Ad” featuring Shah Rukh Khan, they didn’t just drop a festive film.They created a movement – letting … Continue reading 🪔✨ This Diwali, Brands Didn’t Just Glow – They Glowed Up

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🌍Atlantis Wasn’t Lost – It Was Marketed Wrong

Hrit Singhania

Maybe Atlantis didn’t vanish beneath the waves.Maybe it just drowned in silence. Because here’s the thing – even legends can fade when they forget how to sell their story. The myth of Atlantis is every marketer’s cautionary tale. A civilization so flawless, so ahead of its time… and yet, no one remembers what it stood for. No clear message. No consistent narrative. No brand recall. Sound familiar? 👀 Let’s decode what really sank Atlantis – and what it teaches brands about storytelling, legacy, and the fine line between being mythical and being forgotten. 🌊 The Myth vs. The Message Atlantis … Continue reading 🌍Atlantis Wasn’t Lost – It Was Marketed Wrong

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🎰🥂Casino Psychology Explained: Marketing Lessons From How Casinos Hook Consumers

Hrit Singhania

If you’ve ever stepped into a casino, you know it doesn’t just feel like a place to gamble. It feels like stepping into another world. Lights flashing ✨ chips clattering 🎲 bells ringing 🔔 laughter and cheers all around 🥂 and somehow you can’t help but stay longer than you planned. That’s casino psychology at work and marketers could learn a thing or two.💡 Casinos are basically behavioral experiments in plain sight. Every design choice every sound every light is engineered to keep people engaged 🎯, spending 💰 and coming back for more. And the fascinating part is the principles … Continue reading 🎰🥂Casino Psychology Explained: Marketing Lessons From How Casinos Hook Consumers

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🎪✨From Pandals to Pop-ups: What Durga Puja Can Teach Marketers About Experience Design

Hrit Singhania

If Durga Puja was a brand launch, it would make Apple’s iPhone drops 📱 look like a sleepy Monday. The lights, the anticipation, the countdowns, the crowd buzz – it is the Super Bowl of cultural marketing. And here’s the kicker: it has been pulling this off for centuries without a single digital ad spend.💸✨. Durga Puja is not just devotion. It is psychology in action 🧠. It is brand-building before branding had a name. It is experiential design at a scale most CMOs can only dream about. No wonder UNESCO inscribed Durga Puja in Kolkata on its Intangible Cultural … Continue reading 🎪✨From Pandals to Pop-ups: What Durga Puja Can Teach Marketers About Experience Design

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🕵️‍♀️ The Criminally Good Psychology of Clickbait: Why You Can’t Stop Clicking

Hrit Singhania

Your thumb hovers. The title screams “You won’t believe this one trick.” Your brain says “ignore it.” But two seconds later, you’re knee-deep in a 12-minute video about cats who secretly run the world. Welcome to the sticky, slightly manipulative, completely addictive world of clickbait. Clickbait isn’t just cheap tricks. It’s science. It’s psychology. And whether you love it or hate it, it’s rewired the way we consume stories online. 🧠 Why Your Brain Loves Clickbait 🔗 [Related read: The Dopamine Trap: How Instagram Rewired Your Brain Without You Noticing] 🎭 The Tricks of the Trade Brands, YouTubers, and even … Continue reading 🕵️‍♀️ The Criminally Good Psychology of Clickbait: Why You Can’t Stop Clicking

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🏃‍♂️✨From “Just Do It” to “Why Do It?”: When Brands Rethink Their Call to Action

Hrit Singhania

For 36 years, Nike lived by three words that shaped an empire: Just Do It. It was bold. It was decisive. It didn’t care about your excuses, your fear, your hesitation. It shoved you into motion. And it worked – not just as a slogan, but as a cultural mantra. From athletes to teenagers pulling all-nighters, those three words became the battle cry of action. But in 2025, Nike isn’t yelling anymore. It’s whispering a question: “Why Do It?” ❓ Nike’s new slogan: From command to conversation 🎯 At first glance, it feels off. Like your coach suddenly stopped screaming … Continue reading 🏃‍♂️✨From “Just Do It” to “Why Do It?”: When Brands Rethink Their Call to Action

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🧠The Dopamine Trap: How Instagram Rewired Your Brain Without You Noticing

Hrit Singhania

You ever open Instagram “just for a minute” and suddenly it’s an hour later, your thumb hurts, and you’ve watched 47 reels about dogs🐶, travel hacks✈️, and people’s “day in the life” you didn’t even care about? Yeah. That’s not you being lazy. That’s dopamine🧠at work. Instagram is basically a casino in your pocket🎰. Every scroll, every notification, every reel is designed to keep your brain hooked. And here’s the catch: you think you’re using Instagram, but most of the time, it’s using you. 🔍The Psychology of Instagram Addiction Your brain runs on dopamine – the “feel good” chemical⚡. It’s … Continue reading 🧠The Dopamine Trap: How Instagram Rewired Your Brain Without You Noticing

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💍From “Paper Rings” to a Diamond Ring: The Emotional Genius of Taylor Swift’s Engagement

Hrit Singhania

Okay, first of all- Taylor Swift just got engaged, and I am not okay. But here’s the thing… even something as personal as this doesn’t just make headlines-it makes us feel like we’re living inside her story. 🌟 🥂 Fans Are Basically Getting Engaged Too Her engagement post? Total chaos, total magic. Swifties everywhere are reacting like we’re the ones walking down the aisle. It’s like she cast a spell where suddenly we’re all in our “So High School” fantasy. 💌 🔍Everyone’s crying in “Daylight” while scrolling her ring pics. 🌞💍 🎶 Every Moment Feels Like a Music Video Taylor … Continue reading 💍From “Paper Rings” to a Diamond Ring: The Emotional Genius of Taylor Swift’s Engagement

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🔍The Secret Life of Logos: How Shapes in Branding Rewire Your Brain

Hrit Singhania

🎯 Logos Are Basically Silent Manipulators Pepsi didn’t just wake up one day and say, “Let’s slap a circle on a can.” Adidas didn’t pick triangles because they look cute in geometry class. Logos aren’t just doodles. They’re psychological weapons. Before you even read a brand’s name, your brain has already judged it based on the shape. Circles whisper: “Come join us, we’re friendly.” Triangles scream: “We’re powerful, climb with us.” Squares assure you: “Relax, we’re stable.” And the best part? You don’t even notice it’s happening. Which is exactly why I’m dragging you into the secret life of logos … Continue reading 🔍The Secret Life of Logos: How Shapes in Branding Rewire Your Brain

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🎨Your Personality Is a Brand

Hrit Singhania

Imagine your personality had a logo. Neon lights screaming confidence. Calm ocean waves. Or mysterious fog no one can figure out. Guess what? It already has one. Every word, action, and choice you make communicates your brand to the world. Brands spend millions on logos, colors, and campaigns to make people feel something. You do it naturally, every day. Here’s how. 👇 Colors You Wear 🌈 The colors you choose send signals just like a brand. Communication Style = Your Brand Voice 🗣️ How you talk, write, and interact is your voice. It shows your psychology and how your mind … Continue reading 🎨Your Personality Is a Brand