Cult branding psychology explains why people don’t just buy brands – they belong to them.From Apple to Nike, modern brands use the same psychological tactics once mastered by cult leaders to build identity, loyalty, and emotional attachment. We like to believe we’re rational consumers.That we choose brands logically. 🧾❌ But history tells us something uncomfortable: Some of the most powerful “brands” ever built weren’t companies –they were cult leaders. No ads.No budgets.No algorithms. Yet people gave them time, money, identity, loyalty – sometimes their lives. So the real question isn’t why cults work. It’s this 👇Why do so many brands … Continue reading 🧠🔥Why Cult Leaders Were Better Brand Builders Than Modern CMOs