Tag: consumer behavior

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🖤🧠 Black Friday vs Your Brain: A Battle You’re Predicted to Lose

Hrit Singhania

Every November, the same ritual begins.You tell yourself: “I’m just browsing.” 👀 Two hours later, you’re holding three bags (or three tabs open), a gadget you’ll never use, and a bank balance crying for help 💸😭. Welcome to Black Friday – the annual psychological boxing match between your brain and brands who studied exactly how to defeat it. Spoiler:You’re predicted to lose. 1. The Scarcity Trap: Your Brain HATES Missing Out 😱🔥 Your brain is wired for survival, not shopping. So when you see: Your mind goes into panic mode. Scarcity triggers your amygdala, making you irrationally protective over a … Continue reading 🖤🧠 Black Friday vs Your Brain: A Battle You’re Predicted to Lose

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🧠 You’re the Product: How Brands in 2025 Are Selling You (Not Just Stuff)

Hrit Singhania

You ever scroll through your phone and see an ad that’s too accurate?Like – “Hey, how did you know I wanted that exact candle scent that smells like my ex’s hoodie and unresolved issues?” 😭 Welcome to 2025 digital marketing, where brands aren’t just selling products.They’re selling you. 💡 Hyper-Personalization Is the New Mass Marketing Gone are the days of “Dear Customer.”Now it’s “Hey Hrit, here’s a playlist for your overthinking phase and a moisturizer that matches your sleep-deprived glow.” This is hyper-personalization marketing – where AI-driven marketing, behavioral analytics, and a sprinkle of black magic (aka data science) make … Continue reading 🧠 You’re the Product: How Brands in 2025 Are Selling You (Not Just Stuff)

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🌟 Piyush Pandey: The Ad Magician Who Sold Feelings, Not Products

Hrit Singhania

Dive into the psychology behind Piyush Pandey’s most iconic Indian ad campaigns – from Fevicol to Cadbury – and discover what made him India’s greatest storyteller in marketing. 💭 Who Was Piyush Pandey – and Why Are We Still Talking About Him? If India’s advertising world were a movie, Piyush Pandey wasn’t just the director – he was the plot twist. He didn’t sell glue or chocolate. He sold nostalgia, connection, and emotion.The man behind Fevicol ka jod hai, Kuch Khaas Hai, and Har Ghar Kuch Kehta Hai – Pandey didn’t just market products; he branded India’s soul. And what’s … Continue reading 🌟 Piyush Pandey: The Ad Magician Who Sold Feelings, Not Products