Tag: consumer-psychology

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🌟 We Don’t Buy Products. We Buy Feelings.

Hrit Singhania

The secret behind Netflix, Apple, Disney & the world’s most beloved brands. In a world overflowing with choices, one truth remains:People don’t fall in love with products – they fall in love with how those products make them feel. That’s why the most iconic brands in the world don’t sell features.They sell emotions.Memories.Moments.Identity. Here’s what the world’s most powerful brands really give us – and why they stay unforgettable. 🎬 Netflix – Comfort After a Long Day Netflix isn’t a streaming platform.It’s the gentle “switch off” your brain needs after a chaotic day.A warm, familiar escape.A couch hug. Netflix sells … Continue reading 🌟 We Don’t Buy Products. We Buy Feelings.

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🔍The Secret Life of Logos: How Shapes in Branding Rewire Your Brain

Hrit Singhania

🎯 Logos Are Basically Silent Manipulators Pepsi didn’t just wake up one day and say, “Let’s slap a circle on a can.” Adidas didn’t pick triangles because they look cute in geometry class. Logos aren’t just doodles. They’re psychological weapons. Before you even read a brand’s name, your brain has already judged it based on the shape. Circles whisper: “Come join us, we’re friendly.” Triangles scream: “We’re powerful, climb with us.” Squares assure you: “Relax, we’re stable.” And the best part? You don’t even notice it’s happening. Which is exactly why I’m dragging you into the secret life of logos … Continue reading 🔍The Secret Life of Logos: How Shapes in Branding Rewire Your Brain

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🧙‍♂️ If Hogwarts Was a Brand, Here’s Why You’d Never Unfollow It

Hrit Singhania

You didn’t just like Hogwarts.You wanted to live there. It wasn’t just a school.It was a whole identity. You picked your House before the Sorting Hat could.You wore the colors like war paint.You judged strangers based on whether they’d be Slytherin or Hufflepuff.And when someone said “I’ve never watched Harry Potter” – you mentally filed them under ✨irrelevant✨. That’s not fandom.That’s brand obsession. 💎 Hogwarts = The Cult Luxury Brand of Your Dreams Let’s break it down. If Hogwarts were real, it would be the Chanel of education.If you know, you know. And if you don’t… you’re not invited. 🎩 … Continue reading 🧙‍♂️ If Hogwarts Was a Brand, Here’s Why You’d Never Unfollow It