Tag: love

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📸Why Do We Romanticise Our Lives More Than We Live Them?

Hrit Singhania

“Maybe we’re not chasing a better life. Maybe we’re chasing a better-looking one.” It starts innocently. A candle. 🕯️ A matcha latte. 🍵 A new journal you’ll definitely use this time. A sunset photo with the caption “Life lately.” A playlist called Main Character Energy. None of these are bad. But somewhere along the way, we stopped living moments… and started curating them. 📸 Welcome to the Age of Romanticising You’ve probably seen the trend. “Romanticise your life.” Wake up early. Read in cafés. Buy flowers for yourself. Take aesthetic walks. Drink coffee from a glass mug. Light a candle … Continue reading 📸Why Do We Romanticise Our Lives More Than We Live Them?

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❤️Love Is the Most Marketed Emotion

Hrit Singhania

Not fear.Not success.Not even happiness. Love. Romantic love.Self love.Family love.Friendship love.Even brand love. If you look closely, marketing does not sell products.It sells emotional attachment. And love is the most powerful attachment we know. 🧠Why Love Works So Well Love triggers: BelongingSecurityValidationIdentity When a brand connects itself to love, it stops being a product.It becomes a memory. That is marketing at its highest level. 🧠Campaigns That Used Love Perfectly Coca-Cola and “Share a Coke” Instead of selling soda, Coca-Cola printed people’s names on bottles. It turned a drink into a gesture.People searched for names of partners, friends, siblings. Sales increased.But … Continue reading ❤️Love Is the Most Marketed Emotion