If Durga Puja was a brand launch, it would make Apple’s iPhone drops 📱 look like a sleepy Monday. The lights, the anticipation, the countdowns, the crowd buzz – it is the Super Bowl of cultural marketing. And here’s the kicker: it has been pulling this off for centuries without a single digital ad spend.💸✨. Durga Puja is not just devotion. It is psychology in action 🧠. It is brand-building before branding had a name. It is experiential design at a scale most CMOs can only dream about. No wonder UNESCO inscribed Durga Puja in Kolkata on its Intangible Cultural … Continue reading 🎪✨From Pandals to Pop-ups: What Durga Puja Can Teach Marketers About Experience Design