🎅 You’ve Been Lied To. Santa Was Never Red

December 23, 2025December 23, 2025 Hrit Singhania

Let’s ruin Christmas 🎄😌Just a little. That jolly old man in a red suit 🎅🔴White beard. Black belt. Big boots.The Santa you see in malls 🏬, ads 📺, reels 📱, and every December brand campaign. Yeah. That Santa isn’t ancient ⏳He’s branded 🧠✨ And no. Santa was never originally red ❌🔴 Before marketing entered the scene, Santa was basically having an identity crisis 🤷‍♀️🎭 🎨😵‍💫Santa before branding was messy Before Coca-Cola stepped in 🥤Santa looked… different. Green robes 🟢Brown coats 🤎Blue outfits 🔵Sometimes skinny 😐Sometimes eerie 👀Sometimes more monk than merry ⛪ Early versions were inspired by Saint Nicholas 🙏A … Continue reading 🎅 You’ve Been Lied To. Santa Was Never Red

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🎭Why Brands Pretend to Be Bad at Marketing (and Why It Works on Us)

December 21, 2025 Hrit Singhania

Some of the best-performing ads right now look like they were made in five minutes. Bad lighting.Weird framing.Typos.No CTA. And somehow, they work better than million-rupee campaigns 😐 This isn’t accidental.It’s psychology at play. The brain hates being marketed to 🚫📢 The moment something looks like an ad, our brain puts its guard up. We scroll faster 📱We doubt more 🤨We resist 🧱 So brands do something smarter.They remove the signals that scream “marketing”. When something feels unpolished, our brain reads it as real.And real feels safe 🫶 Effortlessness signals honesty ✨😌 Highly produced content feels strategic.Strategic feels calculated.Calculated feels … Continue reading 🎭Why Brands Pretend to Be Bad at Marketing (and Why It Works on Us)

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🧠 The Psychology Brands Hope You NEVER Learn

December 11, 2025 Hrit Singhania

Once you see it… you really can’t unsee it. Welcome back to Raw Real Hrit – where we quietly expose the mind games brands play, while sipping iced coffee and pretending we’re not also victims of the “Add to Cart” demon. Let’s be honest:You think you’re making choices.Brands think they’re making you. And most days?Brands are right. Because modern marketing isn’t about selling products anymore.It’s about selling psychology – your reactions, your impulses, your shortcuts, your emotional glitches. Let’s break down the tricks brands hope you never notice 👀✨ 🪤 1. The Price Trap: Anchoring 101 You know that first … Continue reading 🧠 The Psychology Brands Hope You NEVER Learn

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🚩 Why Gen Z Loves Red Flags More Than Green Ones – A Brutal Psychology Breakdown

November 29, 2025 Hrit Singhania

Let’s be honest for a second. Gen Z doesn’t “accidentally” fall for red flags – we walk toward them voluntarily, holding iced coffee in one hand and delusion in the other. 🧋😵‍💫 And here’s the shocker: Red flags feel good for a reason. Psychology explains it. Marketing profits from it. Welcome back to Raw Real Hrit – where we make chaos make sense. ✨ 🎢 Red Flags = Thrill. Green Flags = Peace. Guess Which One Trends? Your brain secretly LOVES unpredictability. Peace feels calm 😌 But chaos? Chaos feels like an adrenaline shot. ⚡ That’s variable reward theory – … Continue reading 🚩 Why Gen Z Loves Red Flags More Than Green Ones – A Brutal Psychology Breakdown

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🔮Which Brand Matches Your Zodiac Sign? The Ultimate Astro-Brand Personality Guide

November 22, 2025 Hrit Singhania

Ever wondered which brand perfectly matches your zodiac sign?This guide blends astrology, consumer psychology, and branding strategy to reveal the brand that mirrors your personality traits, emotional energy, and decision-making style. 🔍✨ Let’s expose all 12 zodiac signs – and match them with the brands that feel way too accurate. ♒ Aquarius – Tesla ⚡🚘 Innovation. Rebellion. Genius.Aquarius thinks in the future. Tesla is the future. Bold, unconventional, and slightly misunderstood – just like the water bearer. ♓ Pisces – Disney ✨🐠 Dreamy. Emotional. Magical.Pisces lives in fantasy worlds. Disney is pure imagination, nostalgia, and heartwarming storytelling. ♈ Aries – … Continue reading 🔮Which Brand Matches Your Zodiac Sign? The Ultimate Astro-Brand Personality Guide

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🌟 We Don’t Buy Products. We Buy Feelings.

November 16, 2025 Hrit Singhania

The secret behind Netflix, Apple, Disney & the world’s most beloved brands. In a world overflowing with choices, one truth remains:People don’t fall in love with products – they fall in love with how those products make them feel. That’s why the most iconic brands in the world don’t sell features.They sell emotions.Memories.Moments.Identity. Here’s what the world’s most powerful brands really give us – and why they stay unforgettable. 🎬 Netflix – Comfort After a Long Day Netflix isn’t a streaming platform.It’s the gentle “switch off” your brain needs after a chaotic day.A warm, familiar escape.A couch hug. Netflix sells … Continue reading 🌟 We Don’t Buy Products. We Buy Feelings.

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🧠 You’re the Product: How Brands in 2025 Are Selling You (Not Just Stuff)

November 7, 2025 Hrit Singhania

You ever scroll through your phone and see an ad that’s too accurate?Like – “Hey, how did you know I wanted that exact candle scent that smells like my ex’s hoodie and unresolved issues?” 😭 Welcome to 2025 digital marketing, where brands aren’t just selling products.They’re selling you. 💡 Hyper-Personalization Is the New Mass Marketing Gone are the days of “Dear Customer.”Now it’s “Hey Hrit, here’s a playlist for your overthinking phase and a moisturizer that matches your sleep-deprived glow.” This is hyper-personalization marketing – where AI-driven marketing, behavioral analytics, and a sprinkle of black magic (aka data science) make … Continue reading 🧠 You’re the Product: How Brands in 2025 Are Selling You (Not Just Stuff)

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🎨Your Personality Is a Brand

August 14, 2025 Hrit Singhania

Imagine your personality had a logo. Neon lights screaming confidence. Calm ocean waves. Or mysterious fog no one can figure out. Guess what? It already has one. Every word, action, and choice you make communicates your brand to the world. Brands spend millions on logos, colors, and campaigns to make people feel something. You do it naturally, every day. Here’s how. 👇 Colors You Wear 🌈 The colors you choose send signals just like a brand. Communication Style = Your Brand Voice 🗣️ How you talk, write, and interact is your voice. It shows your psychology and how your mind … Continue reading 🎨Your Personality Is a Brand