Tag: Storytelling in Marketing

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🎅 You’ve Been Lied To. Santa Was Never Red

Hrit Singhania

Let’s ruin Christmas 🎄😌Just a little. That jolly old man in a red suit 🎅🔴White beard. Black belt. Big boots.The Santa you see in malls 🏬, ads 📺, reels 📱, and every December brand campaign. Yeah. That Santa isn’t ancient ⏳He’s branded 🧠✨ And no. Santa was never originally red ❌🔴 Before marketing entered the scene, Santa was basically having an identity crisis 🤷‍♀️🎭 🎨😵‍💫Santa before branding was messy Before Coca-Cola stepped in 🥤Santa looked… different. Green robes 🟢Brown coats 🤎Blue outfits 🔵Sometimes skinny 😐Sometimes eerie 👀Sometimes more monk than merry ⛪ Early versions were inspired by Saint Nicholas 🙏A … Continue reading 🎅 You’ve Been Lied To. Santa Was Never Red

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🎭Why Brands Pretend to Be Bad at Marketing (and Why It Works on Us)

Hrit Singhania

Some of the best-performing ads right now look like they were made in five minutes. Bad lighting.Weird framing.Typos.No CTA. And somehow, they work better than million-rupee campaigns 😐 This isn’t accidental.It’s psychology at play. The brain hates being marketed to 🚫📢 The moment something looks like an ad, our brain puts its guard up. We scroll faster 📱We doubt more 🤨We resist 🧱 So brands do something smarter.They remove the signals that scream “marketing”. When something feels unpolished, our brain reads it as real.And real feels safe 🫶 Effortlessness signals honesty ✨😌 Highly produced content feels strategic.Strategic feels calculated.Calculated feels … Continue reading 🎭Why Brands Pretend to Be Bad at Marketing (and Why It Works on Us)

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🧠 The Psychology Brands Hope You NEVER Learn

Hrit Singhania

Once you see it… you really can’t unsee it. Welcome back to Raw Real Hrit – where we quietly expose the mind games brands play, while sipping iced coffee and pretending we’re not also victims of the “Add to Cart” demon. Let’s be honest:You think you’re making choices.Brands think they’re making you. And most days?Brands are right. Because modern marketing isn’t about selling products anymore.It’s about selling psychology – your reactions, your impulses, your shortcuts, your emotional glitches. Let’s break down the tricks brands hope you never notice 👀✨ 🪤 1. The Price Trap: Anchoring 101 You know that first … Continue reading 🧠 The Psychology Brands Hope You NEVER Learn

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🚩 Why Gen Z Loves Red Flags More Than Green Ones – A Brutal Psychology Breakdown

Hrit Singhania

Let’s be honest for a second. Gen Z doesn’t “accidentally” fall for red flags – we walk toward them voluntarily, holding iced coffee in one hand and delusion in the other. 🧋😵‍💫 And here’s the shocker: Red flags feel good for a reason. Psychology explains it. Marketing profits from it. Welcome back to Raw Real Hrit – where we make chaos make sense. ✨ 🎢 Red Flags = Thrill. Green Flags = Peace. Guess Which One Trends? Your brain secretly LOVES unpredictability. Peace feels calm 😌 But chaos? Chaos feels like an adrenaline shot. ⚡ That’s variable reward theory – … Continue reading 🚩 Why Gen Z Loves Red Flags More Than Green Ones – A Brutal Psychology Breakdown

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🔮Which Brand Matches Your Zodiac Sign? The Ultimate Astro-Brand Personality Guide

Hrit Singhania

Ever wondered which brand perfectly matches your zodiac sign?This guide blends astrology, consumer psychology, and branding strategy to reveal the brand that mirrors your personality traits, emotional energy, and decision-making style. 🔍✨ Let’s expose all 12 zodiac signs – and match them with the brands that feel way too accurate. ♒ Aquarius – Tesla ⚡🚘 Innovation. Rebellion. Genius.Aquarius thinks in the future. Tesla is the future. Bold, unconventional, and slightly misunderstood – just like the water bearer. ♓ Pisces – Disney ✨🐠 Dreamy. Emotional. Magical.Pisces lives in fantasy worlds. Disney is pure imagination, nostalgia, and heartwarming storytelling. ♈ Aries – … Continue reading 🔮Which Brand Matches Your Zodiac Sign? The Ultimate Astro-Brand Personality Guide

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🌟 We Don’t Buy Products. We Buy Feelings.

Hrit Singhania

The secret behind Netflix, Apple, Disney & the world’s most beloved brands. In a world overflowing with choices, one truth remains:People don’t fall in love with products – they fall in love with how those products make them feel. That’s why the most iconic brands in the world don’t sell features.They sell emotions.Memories.Moments.Identity. Here’s what the world’s most powerful brands really give us – and why they stay unforgettable. 🎬 Netflix – Comfort After a Long Day Netflix isn’t a streaming platform.It’s the gentle “switch off” your brain needs after a chaotic day.A warm, familiar escape.A couch hug. Netflix sells … Continue reading 🌟 We Don’t Buy Products. We Buy Feelings.

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🧠 You’re the Product: How Brands in 2025 Are Selling You (Not Just Stuff)

Hrit Singhania

You ever scroll through your phone and see an ad that’s too accurate?Like – “Hey, how did you know I wanted that exact candle scent that smells like my ex’s hoodie and unresolved issues?” 😭 Welcome to 2025 digital marketing, where brands aren’t just selling products.They’re selling you. 💡 Hyper-Personalization Is the New Mass Marketing Gone are the days of “Dear Customer.”Now it’s “Hey Hrit, here’s a playlist for your overthinking phase and a moisturizer that matches your sleep-deprived glow.” This is hyper-personalization marketing – where AI-driven marketing, behavioral analytics, and a sprinkle of black magic (aka data science) make … Continue reading 🧠 You’re the Product: How Brands in 2025 Are Selling You (Not Just Stuff)

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🌟 Piyush Pandey: The Ad Magician Who Sold Feelings, Not Products

Hrit Singhania

Dive into the psychology behind Piyush Pandey’s most iconic Indian ad campaigns – from Fevicol to Cadbury – and discover what made him India’s greatest storyteller in marketing. 💭 Who Was Piyush Pandey – and Why Are We Still Talking About Him? If India’s advertising world were a movie, Piyush Pandey wasn’t just the director – he was the plot twist. He didn’t sell glue or chocolate. He sold nostalgia, connection, and emotion.The man behind Fevicol ka jod hai, Kuch Khaas Hai, and Har Ghar Kuch Kehta Hai – Pandey didn’t just market products; he branded India’s soul. And what’s … Continue reading 🌟 Piyush Pandey: The Ad Magician Who Sold Feelings, Not Products

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👑 Pharaohs Were the OG Brand Strategists

Hrit Singhania

Before Gucci had logos, Pharaohs had hieroglyphs. When you think about it… Pharaohs had better brand recall than most companies today.They didn’t need ads. They didn’t need hashtags.They just needed a crown, a god complex, and a few thousand people building them a legacy. Forget PR teams. They had pyramids.And honestly? Your LinkedIn bio could never. It’s the earliest example of emotional branding and legacy-first strategy – straight out of ancient marketing genius. Obsessed for Centuries 🏺 We’re still not over them.A random mummy gets found and suddenly the internet is in a chokehold.The moment someone utters the word “tomb”, … Continue reading 👑 Pharaohs Were the OG Brand Strategists