🛍️The “Why” Behind the “Buy”

Has it ever occurred to you why your hand automatically reaches for a red Coca-Cola can instead of a regular soda?
Or why you end up buying something during a sale or from a limited-edition drop – even when you don’t actually need it?
Ever found yourself torn between three products but then picked the one that’s currently trending on Instagram?

Yeah… same.

Who am I and what are we doing here, really?
I’m Hrit Singhania – a marketing enthusiast, curious observer of human behavior, and someone who’s always wondered what truly drives consumer decision-making and buyer psychology.

Welcome to a blog that dives deep into my intrusive thoughts – and maybe helps you understand yours too.
A blog where marketing meets psychology, and where we decode the emotional triggers, brand tactics, and psychological strategies that shape your choices every day.
A space where we decode what makes your finger gravitate toward that “Buy Now” button.

Think about it:

  • Why does the color red attract us to certain brands?
  • Why do we trust influencers more than our own peers?
  • Why do baby-filled ads go viral so fast?
  • Why is that annoying jingle stuck in my head – and how is it shaping my buying decisions?

We’ll explore how emotions, brand storytelling, color psychology, FOMO marketing, and even inferiority or superiority complexes shape our daily buying decisions.
We’ll break down some iconic campaigns – and some hilariously bad ones.
We’ll analyze what works, what doesn’t, and why – with insights from real campaigns, clever experiments, and timeless theories.

And no, this isn’t a boring marketing lecture – far from it. I promise you rants, laughs, “aha” moments, and a whole lot of “I KNEW that was a trick but I fell for it anyway” realness.

This space is all about learning marketing in the most fun, creative, and relatable way possible.

So whether you’re a fellow marketing nerd, a curious buyer, or someone who just wants to view the world through a Gen-Z lens – welcome.

Whether it’s decoding how Apple builds obsession or how your brain reacts to scarcity, this is where we break down the psychology of why people buy – and how great brands use it.

Hit follow. Bookmark this space. Leave a comment.
Then stop and wonder what made you do that, too. 😉

Let’s do this – one post at a time. ✨🧠

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